Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…
Read MorePodcast: Play in new window | Download | Embed
Subscribe: RSS
If you are one of the millions of people who struggle to stick with an exercise program, Michelle Segar has a secret for you: It is not your fault; it is a faulty system. After years of studying the science of motivation, Michelle Segar, Ph.D., Director of SHARP — the Sport, Health, and Activity research…
Read MorePodcast: Play in new window | Download | Embed
Subscribe: RSS
What if the secret to successful innovation lies in asking ambitious questions, the kinds most of us rarely ask? That is exactly what Warren Berger learned in speaking with some of the most recognized, global leaders in innovation. He discovered that they not only ask different kinds of questions, but they apply those questions to problems unsolved…
Read MorePodcast: Play in new window | Download | Embed
Subscribe: RSS
Nobel-prize-winning economist Alvin Roth explores the markets that shape our lives, particularly our work, our health care and our schools. He also explains how key technologies enable companies like Uber, Airbnb, and Google to thrive. His insights extend beyond products, services, and features to include how successful companies attract and hire the most talented employees….
Read MorePodcast: Play in new window | Download | Embed
Subscribe: RSS
No one likes uncertainty, yet our success may depend on it. In the bestseller, Nonsense: The Power of Not Knowing, Jamie Holmes argues that uncertainty and ambiguity are invaluable mindsets in an increasingly complex world. In fact, he wants us to rethink our desire for order and closure, so that we can be better leaders,…
Read MorePodcast: Play in new window | Download | Embed
Subscribe: RSS