choice architecture

CM 198: Eric Johnson on the Science of Decision-Making

We like to think we’re in complete control of the decisions we make. From the sandwich we ordered for lunch to the Netflix show we watched last night. Yet, in each case, we’ve got a hidden partner, one that influences nearly every decision we make. That partner is the designer. Whether we’re reading a restaurant…

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CM 100: Jeff Haden on How to Get Motivated

Many of us view motivation as the spark we need to achieve our goals. But Jeff Haden, author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win, explains that it is actually the reverse. To feel motivated, we actually need to take action, that is, to complete at least one small…

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