Experimentation Works

CM 198: Eric Johnson on the Science of Decision-Making

October 11, 2021 Curious Minds podcast 0:48:16 Comments Off on CM 198: Eric Johnson on the Science of Decision-Making

We like to think we’re in complete control of the decisions we make. From the sandwich we ordered for lunch to the Netflix show we watched last night. Yet, in each case, we’ve got a hidden partner, one that influences nearly every decision we make. That partner is the designer. Whether we’re reading a restaurant…

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CM 197: Stefan Thomke on How to Run Game-Changing Experiments

September 27, 2021 Curious Minds podcast 00:47:24 Comments Off on CM 197: Stefan Thomke on How to Run Game-Changing Experiments

What do you think makes companies like Amazon or Google so innovative? With Amazon you might say their relentless focus on the customer. With Google, you might point to their powerful search engine or cloud computing. What you might not think about is just how important experiments are to their success. Not just a few…

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