Almost everything we do – personally and professionally – is affected by the words we use. They help us build relationships, persuade others, and communicate feelings. But what if I told you that 6 types of words were better at doing those things than all the others? These findings are at the heart of Jonah…
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How to change someone’s mind. It’s a topic that’s come up a few times before on the podcast. For example, I talked to Jonah Berger about how to make inroads by asking for less. I also spoke with Tali Sharot about how to get further by focusing first on what you have in common. Yet…
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How can we get our staunchest opponents to come around to our way of thinking? When we’re trying to convince other people, we often start by sharing our ideas. If they resist our efforts, we usually just push harder. Sometimes it works, but, most of the time, our efforts fail. That’s what got Jonah Berger,…
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More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior — and the…
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Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…
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