Leon Festinger

CM 213: Todd Rose On The Hidden Costs of Fitting In

Research shows our desire to fit in is incredibly strong. If you’ve ever disagreed with a group, but were afraid to speak up, you know the feeling. It means we go along to get along. Unfortunately, these feelings are the rule, not the exception. Millions of people experience them on a regular basis. It’s a…

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CM 200: Jay Van Bavel on Our Changing Identities

We like to think of our identities as singular and stable: I’m an early riser (and will always be), or I’m a foodie (and can’t imagine otherwise). But if we take a step back, we see how we not only hold multiple identities, but how many of these identities change over the course of our…

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