marketing

CM 166: Jonah Berger On Changing People’s Minds

How can we get our staunchest opponents to come around to our way of thinking? When we’re trying to convince other people, we often start by sharing our ideas. If they resist our efforts, we usually just push harder. Sometimes it works, but, most of the time, our efforts fail. That’s what got Jonah Berger,…

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CM 017: Jonah Berger on Why Things Catch On

Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…

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