Persuasion

CM 253: Karen Eber on Crafting the Perfect Story

A well-crafted story can fuel connection. It can inspire trust and entertain. Better still, it can have a ripple effect. Yet most of us avoid telling stories. Instead, we stick to the facts and emphasize the data. Now, even if we believe this is the best way to convey information, our brains, if they could…

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CM 235: Jonah Berger on How to Get Your Way

Almost everything we do – personally and professionally – is affected by the words we use. They help us build relationships, persuade others, and communicate feelings. But what if I told you that 6 types of words were better at doing those things than all the others? These findings are at the heart of Jonah…

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CM 232: Vanessa Bohns on How We Influence Others – Encore

One of the messages our culture delivers is “not enough.” Not clever enough. Not busy enough. Not successful enough. It’s a cultural mantra that beats just below the surface of many conversations, especially the ones we have with ourselves. That’s what’s so refreshing about Vanessa Bohns’ book, You Have More Influence Than You Think: How…

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CM 217: Anh Dao Pham on How to Succeed as a Project Leader

In most organizations, moving up means managing projects. And if you want to grow your project management skills, you’ve got a wealth of resources to choose from. Everything from books and podcasts to courses and certifications. What’s much harder to find is information on how to lead a project, not just manage one. It’s the…

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CM 212: Zoe Chance on Influence, Charisma, and Persuasion

The best filmmakers are influencers. They direct your attention using words, sounds, and images, and, within seconds, they’ve got you seeing the world through their eyes.   But you don’t have to be a filmmaker to influence someone’s behavior. Whether you’re managing a team or leading an organization, you have access to influence. It’s in the…

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