Persuasion

CM 199: Michael Rousell on the Power of Surprise

How to change someone’s mind. It’s a topic that’s come up a few times before on the podcast. For example, I talked to Jonah Berger about how to make inroads by asking for less. I also spoke with Tali Sharot about how to get further by focusing first on what you have in common. Yet…

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CM 195: Vanessa Bohns on How We Influence Others

One of the messages our culture delivers is “not enough.” Not clever enough. Not busy enough. Not successful enough. It’s a cultural mantra that beats just below the surface of many conversations, especially the ones we have with ourselves. That’s what’s so refreshing about Vanessa Bohns’ book, You Have More Influence Than You Think: How…

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