Prototyping

CM 243: Sheena Iyengar on How to Be An Innovator

Coming up with good ideas is hard. But it’s not because we’re not creative or smart enough. It’s likely we just haven’t learned how. Fortunately, Sheena Iyengar, Professor at Columbia Business School, has written a playbook that answers the question, how can I get my best ideas? It’s her latest book, Think Bigger: How to…

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