A well-crafted story can fuel connection. It can inspire trust and entertain. Better still, it can have a ripple effect. Yet most of us avoid telling stories. Instead, we stick to the facts and emphasize the data. Now, even if we believe this is the best way to convey information, our brains, if they could…
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Research shows that happiness is elusive. So how can we achieve a deeper, longer lasting sense of joy? Emily Esfahani Smith, author of the book, The Power of Meaning: Crafting a Life that Matters, studies the powerful distinction between meaning and happiness and why it matters. An editor at the Hoover Institution, a policy think…
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Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…
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