How can we get our staunchest opponents to come around to our way of thinking? When we’re trying to convince other people, we often start by sharing our ideas. If they resist our efforts, we usually just push harder. Sometimes it works, but, most of the time, our efforts fail. That’s what got Jonah Berger,…
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More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior — and the…
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Abraham Lincoln, Lucy Stone, Martin Luther King, Jr., and Steve Jobs: What set them apart and helped them achieve such world-altering success? In his latest book, Originals: How Non-Conformists Move the World, Adam Grant shares the research on the mindsets, behaviors, and emotional resilience that lead to incredible breakthroughs in innovation and creativity. He also…
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Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…
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